The message is supposed to be from Mark Zuckerberg “informing” Facebook users that Facebook is, “looking into playing video ads as a way to increase the profitability of Facebook….” BUT if enough people share the message they wont bring in the video ads AT ALL.
Firstly – AS IF a corporation would release such a negatively worded introduction for something that they are doing: “These ads will stop what you are doing every ten mintues….” Have you never seen a commercial? They go like this, (as I write this I was just gifted an example from some boofhead telemarketer!) “Great news! I’m calling from Energy Australia (CULPRITS!) you have been selected for a discount on your gas and electricity bill” Really? that’s funny, you don’t supply my house with either of those things? “You are eligible for a minimum 20% discount on your gas and electricity!” erm ….. we don’t have gas and you aren’t my provider how come I’m entitled to a discount. “Ahh you are eligible for a discount” CLICK Brrrrrrrrrrrrrrr.
Secondly – If all the reports are even close to the mark Facebook stand to make $4 Million dollars A DAY from these ads, you really think they’re going to give that up just because we don’t like the idea?
Anyway, on to why I like this so much ….. well because, as far as scams go, this is a good one. It has enough truth in it comes across as plausible and lots of people will get sucked in.
Facebook are indeed going to start video ads, as early as next month if we’re to believe the FT, but unlike “Zuck’s” post suggests Phillipa Warr from wired.co.uk reckons that they will indeed autoplay but MUTED (only having sound if the user chooses) and only in the user’s newsfeed, just like current “suggested posts”. Seems to me then that these ads will be as easily ignored as video ads on certain newspaper Websites, and contrary to “Zuck” the ads will be short, as Evan LePage says, “the advertisements will reportedly be limited to 15 seconds. Facebook will also work to ensure that only one video per brand will show up in your newsfeed on any given day. ” On top of this Cotton Delo of adage.com contradicts “Zuck” on the frequency of the ads saying that the frequency will be, “….capped to ensure that no user sees more than three per day”.
Kudos to the scammers for this one. It could nearly be true. Unfortunately Facebook has, as yet, declined to offer comment on video ads or how much cash they’ll be rolling in when they start appearing.
Video ads ARE coming but nevertheless this message is ……
Thanks to Kim for passing this one on ;)
PS Energy Australia – YOU SUCK!