You’ve more than likely seen this in one form or another sometime since 2012 when it seems to have started. This (image) is the latest in a loooooong line of “change the colour of your Facebook” scams. These are boloney! The links lead to survey scams that use your information to make you a perfect target for further spam campaigns or to Websites that install plugins to your computer without your permission (and trust me, these plugins are VERY hard to find and delete!
As always, use common sense and be careful what you click!